Top Seven Pitfalls of Small Business Marketing Online

In the modern age, many business marketing practices that once were the staple of companies worldwide, have become widely less effective. At the turn of the century, cutting edge companies began seeking opportunities on the internet, and in recent years, even small local businesses have started to follow suit.No online PresenceNot having a website in today’s business client is like not having a store twenty years ago. A website is the online embassy of your business, your “virtual storefront”. By providing an outlet for consumers to interact with your company on the internet, you build brand reputability, awareness and yes, a larger consumer base. There are some consumers, and the number is growing rapidly each day, that solely rely on the internet for all of their functional needs, such as finding businesses and services, shopping, research etc. Without a proper online presence, you are potentially missing out on this entire demographic of web savvy consumers.Too much direct mail/offline tacticsWith so much direct mail, radio ads and newspaper advertisements floating around, the power of offline marketing has become very diluted. However, especially within the realm of local small business, the online realm provides a great opportunity to get noticed in a relatively less competitive space.Too much PPCWhile PPC is a great knockout punch for an online campaign, it can only go so far. Many marketers refer to PPC as the “crack” of online marketing. This means that while it can provide your business with a nice high point in traffic, etc. it must continuously be fed to keep you on that same level. A proper SEO campaign can provide much higher return on investment and lasting sustainability. I’m not saying PPC is a bad thing, however it should be supplemented into a large mix of tactics, and should not be your sole resource of traffic.No social media presenceSocial media is a great way to interact with consumers and potential clients. Social media provides a personal face to your business and builds trust and recognition for your brand. Without this aspect of online marketing, there is not only no way for you to interact with consumers, but no way to gauge your online presence and reputation from a social aspect online.Website out of dateIf your website was built five years ago, chances are it is out of date. By this I mean your website was probably designed using older design software and techniques and has a very dated look. This can be very off putting to consumers. Secondly, the way search engines interact with websites has changed drastically in the past few years and the way older websites were coded make it difficult for search engines to find and crawl the site. A new fresh clean website will provide your business with a cutting edge image and when your marketing efforts drive traffic to your site, they won’t turn and run.Sending the Wrong MessageMany think of tactics such as social media for instance as ways for their businesses to sell to customers, however this might not be farther from the truth. In fact, social media is the exact opposite. Consumers are looking for something free. While I’m not saying they expect you to give products away to all your Facebook fans, there are other free things that will spark interest such as free content, free advice, free tips and free consultations.No SEOWhile you may have the greatest website in the world, if no one is finding it, it is useless. Search engines like Google, Yahoo and Bing have become the number one way consumers find businesses online, so if you are not ranked highly on these sites, you are missing a huge opportunity. A great SEO strategy will have you climbing up the search engine ranks in no time.

Understanding the Role of Small Business Marketing Consultant To Your Business

Tapping the services of a small business marketing consultant has been one of the biggest puzzles in the industry. Business owners have heard of it often but many refuse to avail of their services due to lack of understanding on what a consulting service can do for their business. Some are reluctant because they think that a consulting agency can mess up their business strategy, while others fear that they will lose control over their business management. However, these concerns are far from reality and you must take time to know the role of a business consultant for you to enjoy its benefits, as well.The most basic definition to a marketing consultant is an individual or team of professionals who are considered expert in the field of small business marketing. Their expertise are gained either through completion of degree or through years of experience working in the business industry. Thus, they are skilled and equipped to handle any type of marketing challenge and also enable you to devise marketing strategies for small business.The term “consultant” must not be neglected and is important thing for business owners to keep in mind when hiring these professional services. It means that they are hired mainly to provide expert and impartial insight into your business to help you become more profitable. For instance, if you are just starting out in your business, they can recommend steps you need to take in order to lay out a solid foundation for a profitable business. If your business is already existing, they can recommend marketing strategies for small business to improve operation and become more effective in achieving their goals.The initial step taken by a marketing consultant is to assess the business’ current standing. Through their expert knowledge, they are able to determine what else the business can do in order to achieve its short- and long-term goals. You can leverage their expert view to take your business where it needs to be. This is critical with a highly competitive business industry so that you can keep your head above water even if you had to handle the core aspects of business management.Several consulting sessions might be held between the business owner and the consulting team to discuss different strategies proposed by the consultant. The consulting agency will make proposals that will be evaluated by the business owner before it is approved and applied on their business. In some cases, a business consultant can also provide training to the personnel of a small business. The goal is to motivate the business owner to acquire new skills and knowledge to become more competitive.The scope of a consultant’s responsibility with the small business is determined by the business owner who hired them. Thus, you won’t be dragged into a direction that you do not want your business to go in. Communication is very important though to ensure that both parties reach an agreement and take the necessary steps together.Hiring the services of a small business marketing consultant is your initial leap towards making it big. Now that you have squashed any misconception about hiring a consultant, your next step is to find a qualified consulting team or individual who can get you where you want to be.

One of the Most Important Internet Business Marketing Tips

When you have an Internet business, you are usually creating it to make money. If you want to make money, you of course have to market your business in order to gain customers. There are some ways to go about this that will gain customers, and there are others that will not. One of the most important Internet business marketing tips on its own will help you to generate customers and the falsehoods that lead people to do otherwise.When you create a business, marketing it is important. When people market on the Internet they think that they can just put the marketing out there to get customers. They believe the numbers game will work for them. This idea is just to market to everyone and gain more traffic. That, in the mind of most people, will get more customers that buy a business’s product or services. The more people that there are to visit the site, the more money will be spent. But that is not the case at all.This is actually a myth, negated by the fact that every business has a customer base, no matter if people outside that base visit the site or not. There is not really a direct proportion in this case. Those people just add to traffic to the site. And when those people visit and navigate away, the sales percentage will go down on average, which in fact hurts the numbers of the company. That’s not a good idea at all. And it doesn’t increase the profit of a company in any way, really.In fact, it could decrease it. Many people that are looking for a product already and are actually in a business’s potential customer base will not opt for a service or product if it is marked by marketing that doesn’t specifically tell something useful. They will pass it over for a different method – the useful method Internet business marketing.Instead of just marketing your website to everyone, one of the most important Internet business marketing tips is to market to just your potential customer base instead of everyone. The advantages of this work to do what people actually believe marketing to everyone does.When you market only to a potential customer base, you already have an interest in the product or service that you are selling. They are on the Internet searching for it in the first place. So that step is skipped. When you don’t have to establish an Interest in your product or your service, you can instead focus on the best marketing techniques to make your product or service stand out among the others. You can do this with more specific information and interesting marketing techniques that will drive these people to buy your product or service.So, one of the most important Internet business marketing tips involves who you should market to. Instead of marketing your business to everyone, focus on the potential customer base that you already have and try to win them over with quality.